Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $200 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

Backed by Science

NAD+ is a powerhouse molecule that's essential to cellular health and longevity

  • Energy Production: NAD⁺ is crucial for converting nutrients into cellular energy (ATP) in the mitochondria.

  • DNA Repair: It activates enzymes like PARPs, which help repair damaged DNA.

  • Cell Survival: NAD⁺ supports sirtuins — proteins that regulate aging, inflammation, and metabolism.

  • Metabolic Regulation: It helps regulate glucose, fatty acid, and amino acid metabolism.

NAD+ levels drop 50%+ from ages 30-50

NAD+ is the closest we've gotten to a fountain of youth"

-David Sinclair,Harvard Medical School

12 Hallmarks of Aging

Genomic instability

DNA damage from environmental factors or errors in replication.

Telomere attrition

Shortening of chromosome end-caps with each cell division.

Epigenetic alterations

Changes in gene expression due to DNA and histone modifications.

Deregulated nutrient sensing

Changes in ability to sense and respond to nutrients, leading to metabolic dysfunction.

Mitochondrial dysfunction

Decline in mitochondria function and number, leading to decreased energy production and increased oxidative stress.

Stem cell exhaustion

Decline in stem cell function and number, leading to decreased tissue repair and regeneration.

Cellular senescence

Old, defunct 'Zombie' cells that build up, and cause trouble.

Inflammation

Chronic-low grade inflammation (-inflammaging') in tissues and organs

Loss of proteostasis

Decline in proper protein folding and degradation.

Altered intercellular communication

Changes in cell signaling pathways that lead to inflammation and tissue dysfunction.

Immune dysfunction

Changes in immune function and composition that lead to chronic inflammation and increased susceptibility to infection.

Metabolic dysregulation

Changes in energy processing and utilization that lead to metabolic dysfunction and disease.

Our Ingredients

Carefully formulated ingredients by top-tier scientists from Oxford, Cornell, & Yale

NAD+ (NR)

A coenzyme found in all living cells that plays a crucial role in energy production, DNA repair, improving muscle function, anti-aging and cellular health.

 

Rhodiola Rosea Root

An adaptogen used to help the body manage stress. It's been shown to improve mental clarity, mood, and physical endurance

 

Theacrine + PQQ + TMG

Theacrine provides a sustained energy release with no crash. PQQ supports energy production by enhancing mitochondrial function. TMG detoxes and supports DNA repair. It has also shown to benefit cardiovasuclar health and cognitive function

 

Why NR? (Nicotinamide Riboside)

NR is a pre-cursor to NAD+, which means that it converts into NAD+ more easily.

  • NR is smaller and more stable, allowing it to enter cells directly and convert efficiently into NAD+
  • Once inside the cell, NR is converted into NAD+ via a two-step process using enzymes already present in the body
  • NAD+ itself has poor bioavailability when taken orally because it's rapidly broken down in the GI tract before it can reach the bloodstream.

Blog

Nicotinamide riboside improves muscle mitochondrial biogenesis, satellite cell differentiation, and gut microbiota in a twin study

Nicotinamide riboside improves muscle mitochondrial biogenesis, satellite cell differentiation, and gut microbiota in a twin study

Helena A. K. Lapatto https://orcid.org/0000-0002-6655-4415, Minna Kuusela https://orcid.org/0000-0001-7847-5629, Aino Heikkinen https://orcid.org/0000-0001-5770-6475, Maheswary Muniandy https://orcid.org/0000-0001-7624-7948, [...] , and Eija Pirinen https://orcid.org/0000-0002-9821-2516 +22 authors Authors Info & Abstract Nicotinamide adenine dinucleotide (NAD+) precursor nicotinamide riboside (NR) has emerged as a promising compound to improve obesity-associated mitochondrial dysfunction and metabolic syndrome in...

The Clinical Effects of Nicotinamide Riboside on Inflammatory Parameters

The Clinical Effects of Nicotinamide Riboside on Inflammatory Parameters

Jun Kwon 1, Rebecca Idoine 1, Yusrah Ishtiaq 1, Yasmeen Nkrumah-Elie 1, Mona Rosene 1, Andrew Shao 1 Objectives: Nicotinamide adenine dinucleotide (NAD+) coenzymes are the central regulators of cellular metabolism. While the NAD + system is dysregulated by metabolic stress and age-related conditions, nicotinamide riboside (NR)...

Newsletter

Sign up

Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals.